Employer Membership Campaign

1. OBJECTIVES:
   The National office will begin a campaign to increase membership from organizations with larger staffs. The program is designed to include more employees from companies and organizations that have 10 or more employees.
   
   
2. STRATEGIES:
   1. Brochure that speaks to the benefits of having employees as SAF members.
   2. Presentation that compliments brochure and can be tailored to each organization
   3. Target list of organizations that could most benefit from multiple-memberships
   
   
3. TIMELINE:
   Jan. 2009
   Complete brochure and presentation
   
   Feb. 2009
   Complete initial list of organizations
   
   March 2009
   Mailing of brochure
   
   April 2009
   Follow-up calls to those receiving brochures AND setting specific meetings to discuss
   
   May-Aug. 2009
   Conduct meetings and followups to complete membership agreements
   
   Oct. 2009
   Include ad/mention in Source of new company memberships
   
   Nov. 2009
   Analyze results and modify.
   Repeat if successful.