Exhibitor Opportunities

Due to the effects from COVID-19, the Society of American Foresters is transforming the 2020 National Convention into a fully virtual experience. Join us October 29-31, 2020 for a once in a lifetime opportunity.

Watch the video below to preview the virtual exhibit hall! 

Already registered as an exhibitor or sponsor? Click here for some important information

What is the SAF National Convention?

The single largest gathering of forestry and natural resources management professionals in the world. With nearly 2,000 people planning to attend SAF2020, it is one of the best opportunities to position yourself as an industry-leading solution provider, reinforce your brand, build business, and strengthen relationships.

SAF will work with you to identify your goals and fit you with the actions to achieve them. Exhibiting, sponsorship, advertising, employee recruitment. There’s an approach and solution for every budget to maximize your ROI.

Features/Benefits of Sponsoring & Exhibiting at a Virtual Convention

  • SAVE! In-person events can cost companies thousands of dollars for exhibit booth shipping and décor along with staff travel.
  • ENGAGE! Surveys show 30% of people are more likely to speak to a person in a virtual booth. Live chat, custom videos, downloadable resources are all available at NO COST.
  • ADVERTISE! Create and post video advertisements and product demonstrations.
  • TRACK! Reports showing number of attendee visits, list of attendees and their organizations, and copies of attendee chats are available.
  • CUSTOMIZE! Virtual exhibit booths are customizable at no additional cost.
  • PLAY! Have a raffle for attendees to drive traffic to your booth.


There’s no better way to connect with those seeing products and services at SAF2020 than by having a presence in the Virtual Exhibit Hall. Unlike in-person trade shows, all virtual exhibit booths are customizable at no additional cost to include:

  • Company logo and link to booth on the exhibit hall landing page (logo will appear alphabetically in list)
  • Company description
  • Introductory video
  • Podcast link
  • Downloadable brochures and documents
  • Exhibitor live chat which will also be provided in print form post-convention
  • Company listing in SAF National Convention mobile app
  • Post-convention analytics to include the number of attendee visits and list of visitors including their name and company
  • (1) Complimentary attendee registration

Standard Booth Cost: $900 

For an additional $100, you can upgrade to a Premium Booth and get ahead of the competition by receiving:
  • Company logo and link to booth highlighted on Exhibit Hall landing page where attendees will see you first
  • (2) Complimentary attendee registrations
  • Innovation Zone demonstration (limit one 30-minute session per company)

Premium Booth Cost: $1,000


Pre-Convention Advertising & Promotional Opportunities

Display Ad – The Forestry Source

The Forestry Source, a monthly forestry publication, reaches 12,000 SAF members with the latest news about critical issues in forestry and land management. It’s one of SAF’s most widely-read publications, preparing professionals to address current issues and challenges facing forest resource management. The September, October, and November issues of The Forestry Source provide ideal opportunities to drive traffic to your booth and any demos or pre- and post-training workshops you might offer. The November issue is distributed at the convention. Artwork deadline is August 12.

Cost: based on size and frequency

Online Advertising

Advertise on the SAF website, which receives more than one million page views a year. Run for a full year or six months with a direct link to your company or organization so you can promote your products and services. This also includes links to your company in our electronic newsletter and social media.

Cost: Based on placement and frequency. Contact us at [email protected] or (972) 402-7023 for more information.


Conduct product demonstrations, have fun activities, and connect with potential clients in a more informal setting in virtual Innovation Zone! Innovation Zones will be hosted through Zoom, and are available on a first-come, first-served basis, in 30-minute increments, during convention hours. This added value to the Convention is designed to foster connection, engagement, and a vibrant business climate between exhibitors and attendees. And the best part is they are FREE to all premium exhibitors and sponsors! They are sure to book up, so register and sign up early!

Cost: Free

Convention Advertising & Promotional Opportunities

Pre-Session Commercial

Virtual events open the doors to having a “must watch” 10 second commercial aired before a session begins. Purchase a spot and customize your own “must watch” commercial.

Cost: $500

Pre-Session Static Ad

Design a branded advertisement to be shown on screen before a session begins.

Cost: $325

Display Ads Convention App

The Convention App is an indispensable tool for all convention-related activities. Your advertisement in the app will generate booth traffic and highlight your presence at the virtual event.

Cost: $250

Next Steps

Not seeing what you were looking for? Get in touch! We’ll tailor your sponsorship to better meet your promotional and marketing objectives. Contact Karen Forbes, Delaney Meeting & Event Management at (802) 865-5202 or [email protected]

Already Registered as an Exhibitor or Sponsor? 

Here are some resources to help you prepare for the 2020 Convention: 

Not seeing what you were looking for? Contact Karen Forbes, Delaney Meeting & Event Management at (802) 865-5202 or [email protected].