Membership Portfolio Analysis 

March 4, 2022

During the second half of 2021, SAF conducted a membership portfolio analysis among our community members to gain a better understanding of our membership base. We conducted a full-scale quantitative survey and reached out to about 12,000 current and former members, receiving responses from a little over 3,000 participants.

The primary goals of the project include, but were not limited to:
  • Gaining an understanding of the evolving needs of members and non-members alike.
  • Capturing benefits and services awareness, usage, satisfaction levels, and importance to inform future offerings.
  • Measuring members' opinions on future needs for members and non-members.
  • Helping to inform an optimal membership pricing strategy.
To view our results and next step, download the report  or visit SAF's Organizational Transparency webpage.