Membership Portfolio Analysis
March 4, 2022
During the second half of 2021, SAF conducted a membership portfolio analysis among our community members to gain a better understanding of our membership base. We conducted a full-scale quantitative survey and reached out to about 12,000 current and former members, receiving responses from a little over 3,000 participants.
The primary goals of the project include, but were not limited to:
To view our results and next step, download the report or visit SAF's Organizational Transparency webpage.
- Gaining an understanding of the evolving needs of members and non-members alike.
- Capturing benefits and services awareness, usage, satisfaction levels, and importance to inform future offerings.
- Measuring members' opinions on future needs for members and non-members.
- Helping to inform an optimal membership pricing strategy.